Search Engine Optimization

Best Practices

Getting our clients to the top of Google or Bing’s search results isn’t about using tricks, gimmicks or short cuts. Instead we utilize our many years of experience (we have been building and optimizing websites since 1999) to ensure we meet your potential customers where they are looking for your product or services. An effective search engine optimization and PPC ad strategy means conversions. Conversions require an engaging website. As our client, Consistent Hits will regularly review your site, looking for ways to improve the user experience and increase search engine results and conversion rates.

We get our clients to the top of the search engine results using the most cutting edge practices available today. We start by submitting sitemaps to all the major search engines and then monitoring client indexing via Google’s Search Console and Bing’s Webmaster Center. We monitor how many pages are getting indexed as well as how often and how deep important crawlers like Googlebot and Bingbot are crawling your site. We employ the use of tools like Google’s Search Console and Bing Webmaster Center to monitor page indexing, error reports, and saturation.

Create. Test. Repeat.

Our approach is 100% focused on facts received through testing and monitoring analytics. The beauty of analytics is you can see how someone has interacted with your product and where they may have dropped off during the process. We constantly test site updates as well as PPC campaigns and then determine if they are working – are they improving conversions, increasing traffic, and boosting visitor activity? We monitor every aspect and then continue to make the necessary changes to make your site and campaign effective.

Penguin vs. Panda

Maybe you’ve heard of Penguin and Panda. Both are Google’s “pets”. Penguin is the penalty side of the Google algorithm; Panda is the “Best Practices” side. Penguin catches the black hat practices, and whoa be it to the site (and webmaster) when Penguin unleashes its wrath! Break a rule and watch your site plummet, and most likely never return. Panda comprises the best practices rules of the road. Panda algorithms are updated regularly, often monthly; little tweaks where Google adjusts the weights they give one variable or another, or perhaps introduce another variable entirely. For example, just a few years ago, Google Plus didn’t exist; now your Google Plus presence can have a profound effect on your site’s search engine rankings. We stay up to date on best practices and then share the changes we recommend making to your site and/or campaign.

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Connect with Visitors’ Search Patterns through Good Content

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Getting clients to the top of search engine results starts with aligning site content with how potential visitors search for your product or service. We are not focused on getting your site to rank well for your company name, we know that will happen anyway; we’re interested in getting your site to rank for terms that are really important and core to whatever your business or site purpose is. We accomplish high rankings by helping you draft high quality content in diverse ways such as through videos, movies, rich media, and webinars, and then help spread your content over multiple channels, like Twitter, Facebook, Google+, and YouTube. Search engines not only look at your total content diversity, but also all the different media channels and web properties where your content is deployed. The more content you offer in diverse forms, the more likely search engines will see your site as “authoritative” and move your site higher in their rankings. It’s not about quantity, its about quality and diversity. Content always has been and still remains – KING.

 

Google and Bing Webmaster Tools

Consistent Hits starts by submitting sitemaps to all the major search engines. We monitor client indexing via Google’s Webmaster Tools and Bing’s Webmaster Center. We watch for how many pages are getting indexed as well as how often and deep important crawlers like Googlebot and Bingbot are crawling your site. We will employ the use of tools like Google Webmaster Tools and Bing Webmaster Center to monitor page indexing, error reports, and saturation. We get our clients to the top of the search engine results using the most cutting edge practices available today. 
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Microdata & Rich Snippets

Microdata and rich snippets are the most cutting edge approaches to search engine optimization. Google and Bing both support these protocols, although not quite fully yet. Microdata is based on the vast and always increasing libraries at schema.org. For the first time, search engine marketers can now more fully describe images, links, and even text to search engines to help them better index and categorize your content. Here’s the most important point: Chances Are Your Competition Isn’t Using and Isn’t Aware of Microdata!

 

Facebook Open Graph

Open Graph is Facebook’s equivalent to microdata and allows third party websites and applications to connect user’s online activities to their Facebook activities. Open Graph is especially helpful for sites that strive to provide engaging, dynamic content such as a blog, videos, webinars and other online resources. By allowing users to interact directly with your product or service through Facebook, you are enabling it to become part of your users’ and their friend’s Facebook timelines and news feeds. Although not as robust as the schema.org’s microdata library, Consistent Hits employs these important tag embeds to help your Facebook posts achieve maximum optical effect.

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