By whatever term you choose to call structured data — rich cards, rich snippets, microdata, or schemas — are the most most cutting edge approaches to search engine optimization. Google and Bing both support 'em. For the first time, we can now more fully describe images, links, and even text to search engines to help them better index and categorize your content. Here’s the most important point: Chances Are Your Competition Isn’t Using and Isn’t Aware of Structured Data!Should I be using structured data?
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